Niall is an excellent copy and creative writer, who has worked on major campaigns during his time at Qantas. He has worked across both Loyalty and Airline businesses, and has a deep understanding of marketing objectives and brand tone of voice.
- Nina Duric, Qantas
When it comes to wit, creativity, and flexibility; you'd be hard-pressed to find anyone that rivals Niall in terms of skills. On a weekly basis, I was impressed by the way he could take even the most questionable brief and turn it into something dead on for what was needed. Outside of his raw skill, he was always a great teammate to have in any brainstorming session. He isn't solely a talented writer. He is a solid overall contributor to any campaign. I deeply enjoyed working alongside him during the time that we had together and will never hesitate to do so again if given the opportunity.
- Tim Welsh, Phrasing Inc.
Niall is an A1 senior copywriter, a consummate professional and a joy to work with. I worked with Niall for many years at Qantas where I engaged him to create copy - long form (including SEO), short form, taglines, content creation, scripts, you name it! as well as Covid messaging across the Qantas network during the airlines international shut down. Niall has never missed a deadline, he creates interesting, energetic, out-of-the-box copy solutions every time, and always with a smile, no matter how daunting the task!
- Carli Ratcliff, Content Specialist and Writer
I had the pleasure of working with Niall for two years where he was a copywriter for Qantas both in the airline and loyalty divisions, mainly working in digital marketing and print media. Niall was incredibly easy to work with both personally and professionally. Niall was able to digest briefs with ease and provide marketing with exceptional copy no matter what the request was. He's incredibly talented and always manages to work his magic into his writing, weaving in brand, tone, customer and product into his copy, providing exceptional outputs in very quick timeframes. Top guy and top copywriter. I highly recommend Niall to anyone looking to take their brands tone and copy to the next level.
- Benn Hawkins, Marketing Manager, Qantas
"Niall is a true professional copywriter. With a minimal brief he was able to quickly understand our target market and is proactive in suggesting and creating articles that suit our customers. It is great to find someone who 'gets it'. Niall is the best in the business"
- Patrick Harrison, Director Solo & Smart
"I couldn't be happier with Niall and what he has done for my website. From start to finish he has been easy to deal with and the website looks fantastic. Would definitely recommend him."
- Dean Mahoney, Owner Hitch Electrical
“Niall not only nailed the brief but was exceptional to work with. The interrogation, interpretation, insight and professionalism he applied to the brief enabled him to craft content that both embodied the brand and connected with our customers. A brand launch is a critical and nerve racking time for any business and Niall was fundamental in developing the language, tonality and personality of the brand. I would highly recommend Niall and we look forward to continuing our working relationship with him well into the future.”
- Kate Barry, Owner Pacific Parade
"I have had the pleasure of working with Niall on many a challenging creative and wordsmith project across many different consumer websites. He has a unique ability to take on the challenge and churn out a solution that's on brief, on time and on trend. He grasps the importance of tone, branding and writing to attract a customer not just to get the task done. Niall is also a genuine great soul and that makes working with him easy and rewarding."
- Robin Maes, Director of Digital Event Hospitality & Entertainment
“We went to Niall Roeder for catchy and engaging copy and that's exactly what he delivered. We are very pleased with the results and would recommend him to anyone in need of good copy”
- Adam McKnight, CEO Japan Rail Pass Now