Email, web, and social copy, editing, and brand guidelines.
The launch and evolution of Canva Creators – an online marketplace for designers, photographers, illustrators, artists, and specialists to feature their work and earn royalties.
Email, web, socials, radio and video scripts, print, OOH, and editing.
Writing for Australia’s most recognisable and trusted brand required captivating and honest language with a respectful and warm tone. Marketing comms for Qantas airline and Qantas Loyalty ranged from selling the travel dream to direct response copywriting.
Campaign concepts, email, web, socials, print, and OOH.
Client agency Spark44 provided an opportunity to write for two iconic and adventurous automotive brands – Jaguar and Land Rover.
Email, blogs, press releases, web, socials, print.
Eclectic, luxurious, and quirky – these are brand characteristics that make copywriting an adventure. This role focussed on writing for QT Hotels & Resorts but included EVT brands Thredbo and Event Cinemas.
SEO-optimised copy for property websites.
Providing digestible info to potential and current customers, the Rydges Hotels & Resorts voice floats between conversational and semi-formal.
Flavour Quest is a food review service aimed at finding Australia's best bacon and egg roll.
Dedicated, cheeky and gluttonous, Flavour Quest takes extreme pride in the eating, writing and reviewing of our country’s breakfast scene. Flavour Quest can be found on Instagram and Facebook.
This Instagram Is Reviewing Every Bacon And Egg Roll In Sydney
16 Instagram Accounts That Will Make Every Sydneysider's Life Better
Pro Brick & Build is a licensed Sydney bricklaying company servicing the greater Sydney area.
As the first website for this established company, this project required research into the industry and time spent with the Pro Brick & Build team so their brand story could be successfully conveyed.
Solo & Smart is a Sydney-based company helping sole traders succeed in business. Contributions to their blog involved taking a professional yet relaxed tone and discussing the importance of a healthy work/life balance.
Business Advice From Those Who've Made It
5 Of The Best Apps For Sole Traders
8 Rules For Balancing A Successful Business And Family
Contributions to The Beast, a monthly magazine for Sydney's Eastern Suburbs', included monthly articles based on how to "do Bondi like a local".
Smoothies & Juices of the East
An in-depth conversation about fractals, mandalas with Wellington artist fortyonehundred.
A pub-chat interview with Japanese artist Kentaro Yoshida.
An honest interview with Toby Jones and Mikey Nolan (Ksubi's former art directors) about Double Rainbouu, their party-shirt project.
An interview with Shun Eto, QT Sydney's Wine Curator, about which vino is the top drop.
Contributions to Out In Sydney, the self-described "Sydney-lover's guide to Sydney", include the following article about basement bars in Sydney.
